An eCommerce-based MLM (Multi-Level Marketing) refers to a business model that combines the elements of eCommerce and network marketing. In this model, participants not only earn income from direct sales of products but also from building and managing a network of distributors. Here's an overview of how an eCommerce-based MLM works:
The MLM company operates an eCommerce platform where it sells various products or services. These products can range from physical goods such as health supplements, cosmetics, or clothing, to digital products like online courses or software subscriptions.
Individuals can join the MLM program as independent distributors. They typically purchase a starter kit or pay an enrollment fee to gain access to the company's products at wholesale prices. Distributors are also provided with personalized websites or online stores to promote and sell the products.
Distributors earn a commission or profit margin on the products they sell directly to customers. They purchase products at a discounted price from the MLM company and then sell them at the retail price, keeping the difference as their profit.
MLM participants have the opportunity to recruit and build a team of distributors under them. As they enroll new distributors, they become their sponsors or upline. The upline typically receives bonuses or commissions based on the sales performance of their downline organization.
MLM companies often provide additional compensation based on the sales volume or performance of the distributor's entire downline team. This can include bonuses, overrides, or team commissions, where a percentage of the total sales generated by the downline is paid to the upline.