Social media management refers to the process of creating, publishing, promoting, and analyzing content on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others, on behalf of a company or individual. It involves developing a social media strategy, planning and scheduling content, engaging with followers, tracking metrics, and adjusting the strategy based on the results.

Effective social media management requires a deep understanding of the target audience, the brand’s message and values, and the social media algorithms and best practices. It also involves monitoring and responding to comments and messages in a timely and professional manner.