There are several types of digital marketing, including:
- Search Engine Optimization (SEO): This involves optimizing a website’s content and structure to improve its ranking in search engine results pages (SERPs) and attract organic traffic.
- Pay-Per-Click Advertising (PPC): This is a form of online advertising where advertisers pay each time a user clicks on one of their ads. Examples include Google Ads and Facebook Ads.
- Social Media Marketing: This involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to reach and engage with a target audience.
- Content Marketing: This involves creating and sharing valuable and relevant content to attract and retain a clearly-defined audience.
- Email Marketing: This involves sending commercial messages, typically to a group of people, using email.
- Affiliate Marketing: This is a performance-based marketing model where a business rewards affiliates for each new customer or sale that they bring in.
- Influencer Marketing: This involves partnering with influential people on social media to promote a brand’s products or services.
- Video Marketing: This involves using videos to promote a brand’s products or services, often through platforms like YouTube or TikTok.
