Search Engine Optimization (SEO): This involves optimizing a website’s content and structure to improve its ranking in search engine results pages (SERPs) and attract organic traffic.
Pay-Per-Click Advertising (PPC): This is a form of online advertising where advertisers pay each time a user clicks on one of their ads. Examples include Google Ads and Facebook Ads.
Social Media Marketing: This involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to reach and engage with a target audience.
Content Marketing: This involves creating and sharing valuable and relevant content to attract and retain a clearly-defined audience.